How Killens Media booked 31 sales calls in two weeks with cold email

We helped Shawn Killens book 31 unique sales appointments in two weeks for his ecommerce email marketing agency.

The campaign ran in 2026. Those two weeks were live outreach, after the sending inboxes had finished warming up.

Shawn had been struggling to get leads. There's no shortage of agencies telling ecommerce brands they can squeeze more money out of email.

Our campaign used Store Leads to research prospects, free email broadcasts and Klaviyo audits to start conversations, and follow-ups with proof ready to send when someone replied.

Selling email marketing to people who have heard the pitch

If you run an ecommerce agency, you've probably written some version of this:

We help ecommerce brands increase revenue with email marketing. Want to hop on a call?

There's nothing in that message that tells the owner why you picked their business. It also asks them to give you time before you've shown them much.

Shawn needed a better reason for someone to answer.

We worked on the list, the offer, and what happened after a reply. The email had to make sense for the brand receiving it, and we needed something useful to send as soon as they showed interest.

How we found ecommerce prospects for Killens Media

We used Store Leads for the prospect research.

For this kind of campaign, I want to know more than the company's name and industry. I want to know what it sells, which ecommerce platform it uses, and what email tools are already installed.

Store Leads provides details such as product categories, estimated sales, installed apps, and technology changes. That gives you a starting point for deciding which stores to research and how to approach them.

The next step is checking the business itself.

If a brand uses Klaviyo, we can discuss its email marketing in terms the owner recognizes. If we're going to mention a product, that product should exist. If we're offering an audit, there needs to be something worth investigating.

Software data helps you find a potential fit. You still have to do enough homework to write an email that makes sense.

We offered a free email broadcast and a Klaviyo audit

One of the offers was simple: we'd write a free email broadcast for the prospect's brand.

We also offered a free Klaviyo Growth Audit.

Both gave the prospect a way to see how Shawn's team thought about their business before committing to an agency relationship.

That's a much easier conversation to start. A brand owner can look at an email or an audit and decide whether the work is any good.

It does mean doing some work before getting paid. Have that work ready to deliver. If someone says yes and you take a week to send it, you've given them a reason to doubt you.

We tested direct offers too. The next examples are campaign copy, with minor spelling and punctuation cleanup.

The cold emails we used

This variation for SVRY connected the pitch to a specific product and made the offer explicit:

When a customer views Savory Protein Bar Tasting Box, are they later retargeted with the fact that SVRY is a producer of savory protein bars made with real ingredients?

Sharing this builds confidence and increases sales.

If I set this up for SVRY and it doesn't bring in at least $30k in additional monthly revenue within 60 days, you pay nothing.

If it does, we scale it.

Worth a quick chat?

The $30k figure was the offer made in this email. The result we're reporting for Killens Media is the 31 booked calls.

The point of showing this is that the prospect could understand the proposal without reading a page about the agency. It named a product, described the work, and stated the terms.

We took a more conversational approach with Inner Strength Products:

This is probably the millionth pitch you've seen in the last hour for Inner Strength Products.

Yes, this is a cold email. Yes, I want to chat for a few minutes. No, I don't expect you to trust me right away. Cutting to the chase:

If I could help Inner Strength Products convert more visitors into buyers and boost repeat purchase revenue with no ad spend and no extra internal lift, would you be open to a quick call to see how?

That opening sounds like a person who knows they're sending a cold email. It also gets to something the owner cares about: more purchases from the traffic and customers the business already has.

Notice that these versions ask for a call. The free-work offers gave us another way into the conversation. We used different approaches instead of treating one call to action as a rule for every prospect.

Have your proof ready before the replies come in

Interested prospects want to know whether you can do what you say.

They'll look at your website. They'll check who you are. They'll ask for results.

Shawn used a short Loom to show client proof. The format was three slides with company names and before-and-after revenue figures.

That gave us something useful to send without creating a new presentation for every reply.

Here's one of the follow-ups from the campaign:

Not sure if the offer's landing, so here's proof instead of promises.

I put together a quick walkthrough of how this works and the kind of results it's pulled:

[Loom link]

If that looks like something worth having for [company name], grab any time here:

[Call link]

The prospect gets a way to check the claim and a clear next step. Keep the supporting video short enough that someone can watch it between whatever else they're doing.

How we followed up on interested prospects

A positive reply still needs work before it becomes a booked appointment.

We logged replies and the date they came in, then followed up with relevant proof, details about the offer, and a way to book.

The initial cold email sequence used two follow-ups. Interested prospects went into a separate follow-up process, with daily touches for up to eight business days.

Each message needed something worth reading.

For Inner Strength Products, one follow-up stayed conversational:

Checking in, I wasn't sure if you saw my last note or got trapped in the "I'll take a quick look at Shopify's dashboard for a second" vortex that hijacks your day and ends in staring at Klaviyo attribution like it's ancient math.

Still up to chat about boosting retention for Inner Strength Products?

For A-List Lace Hair, we brought the conversation back to the audit:

Congrats on having over 300k customers since 2008, that's a big deal!

Are you still interested in the free Klaviyo Growth Audit for A-List Lace Hair?

The audit maps what should come after that first purchase and what it's worth per month.

But I'd have to get on a call to show you.

Would these times work?

[Call link]

This message gives the prospect something specific to discuss. They know what the audit covers and why a call is being suggested.

If someone has already shown interest, follow up on that conversation. Keep track of what they asked for and what you've sent. Otherwise it's surprisingly easy to lose a lead in your own inbox.

The result: 31 unique booked calls in two weeks

Killens Media booked 31 unique sales appointments during the two-week outreach period, after warmup.

Shawn described the result in his testimonial:

"We brought Parker in to fill the calendar and he did exactly that: 31 booked calls in 2 weeks."

He also said the campaigns had to be paused while his team caught up on delivery.

That matters if you're planning to run something similar. Think through how many calls you can take, who will answer interested prospects, and how much new work your team can handle.

You don't want to put all this effort into getting a reply and then leave someone waiting because nobody owns the inbox.

Questions about this cold email campaign

Did the two weeks include inbox warmup?

The two-week reporting period began after warmup, when the outreach was live. It covers 31 unique booked sales appointments during the 2026 campaign.

What did Killens Media offer in the outreach?

The campaign included a free email broadcast, a free Klaviyo Growth Audit, and direct service offers. The examples above show the different approaches we used.

Can another ecommerce agency use this approach?

The process is useful if you have a service that fits the brands you're contacting, credible proof, and someone who can handle replies. Build the list and offer around your own strengths, then test the messages with the brands you want to reach.